Target's aim at LGBT market improves
Fifty years after Stonewall, LGBT people who listen to a song, stream a series or read a book have more positive images to draw upon than ever before.
But where are our faces in the ads that sell us those things — or, for that matter, pretty much everything? Rarely seen is the same-sex couple sizing up choices at a car dealership, passing around a tube of toothpaste during their morning routine or sharing a smooch as anniversary rings are exchanged.
“There’s just a very small group of companies that make an effort to educate themselves and to progress… to show us as we are, or appeal directly to the LGBT consumer,” says Todd Evans of Rivendell Media.
As Rivendell’s president and CEO, it’s Evans’ job to place advertisements for the National LGBT Media Association. (Dallas Voice and Washington Blade are among its members.)
Read more: https://dallasvoice.com/targets-aim-at-lgbt-market-improves/
