Nivea dropped by ad agency after allegedly saying: 'We don't do gay at Nivea'
Nivea Skincare has been dropped by one of the world’s largest advertising agencies after a senior Nivea employee allegedly said “We don’t do gay at Nivea” when shown an advert that featured two men touching hands.
The agency, FCB, announced in an internal memo that it would be dropping Nivea as its client after a 100-year relationship together.
According to AdAge, tensions between the two businesses had been rising for years.
The final straw came when the homophobic comment was made in a call to an openly gay member of its creative team in response to an ad he proposed.
“There comes a point in every longterm relationship when you reflect on what you’ve accomplished together and set your sails for where your journey will take you next,” said FCB’s CEO Carter Murray.
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It obviously never occurred to the jackass who made the comment, it would be a deal breaker.
Not sure why he thought it was safe to offend the openly gay member of the meeting. Would he have said we don’t do women’s? We don’t do blacks?
The message from the so called leader of the free world it is ok to put your bigotry on full display.
I was always told to fire one client a year, for a variety of reasons. It would be healthy for the organization.
Good for the agency for firing Nivea Skincare.
Well, as of today, I don’t do Nivea either.
