State Fair didn’t find a taker for Cotton Bowl’s naming rights. Will add Fair Park Coliseum to deal
In 2008 the Dallas City Council agreed to let the State Fair of Texas pursue naming rights for the Cotton Bowl, known solely as the Cotton Bowl for 83 years. But, clearly, that didnt take; its still the Cotton Bowl. Still, the State Fairs not ready to give up, especially in the wake of Jerry Jones rechristening Cowboys Stadium AT&T Stadium for the right price.
So on Thursday the Park Board will extend the State Fairs naming-rights contract. Its little more than a formality. But there is one twist: The city will allow the State Fair to sweeten the pot by adding another Fair Park landmark to the deal. Any company willing to snap up the Cotton Bowls naming rights will also get to rebrand the 28,000-square-foot Coliseum, the former home of the Dallas Black Hawks (and the Assassination City Roller Derby) that also used to be an active concert venue back when Guns N Roses and Nirvana were in ascension.
Theres nothing imminent with naming rights, says Willis Winters, head of the citys Park and Recreation Department. The economy still is what it is. Winters says we can hope the timings better than it was five years ago, but theres nothing definite. Perhaps the Coliseum is just the kickstarter the deal needs.
The city hopes a sponsorship deal brings in between $500,000 and $1 million annually money that would go back into the Cotton Bowl, which is in the midst of yet another round of renovations (which cost around $25 million) following the $50-million overhaul unveiled in 2008. But that projected revenue may prove to be just wishful thinking; as Winters reminds, again, Theres nothing imminent.
More at
http://cityhallblog.dallasnews.com/2013/08/the-state-fair-didnt-find-a-taker-for-cotton-bowls-naming-rights-will-adding-fair-park-coliseum-to-the-deal-help.html/ .