'This is gross': Taylor Lorenz on influencers, FTC failure, fake brand deals - The 11th Hour - MSNBC

[Rhiannon12866]

It started out as a way to grow person brands from home. Now, it’s turned into a multi-billion dollar global industry. But are influencers starting to lose their influence now that they’re getting paid? Stephanie Ruhle sits down one-on-one with Taylor Lorenz to find out and discuss her new book, “Extremely Online.” - Aired on 10/05/2023.

[hlthe2b]

1. I can not think of a group--a supposed category of video poster and "career," for whom I have more

Last edited Fri Oct 6, 2023, 08:42 AM - Edit history (1)

contempt. I am not speaking to those posting helpful videos based on their credentials, experience, and a genuine desire to spread useful, helpful information--even if they do reap some advertisement support. Nor am I singling out teens and 20-somethings who create videos to interact with others and discuss issues of interest or import to them or their particular interests/hobbies. But those teens and 20-somethings (or older) whose claim to fame is nothing more than Twitter or Youtube clicks/followers and who have nothing to support that their opinion is any more informed than any other (except that companies are willing to pay them to promote their products) is beyond pathetic to me. We really are creating a massive number of narcissists and insatiable attention-seekers and their "followers" will bear the brunt.

[Rhiannon12866]

2. I have never understood this so I intended to skip posting this interview

I obviously deal with a lot of videos, and I "follow" quite a few, but they're mainly news content so I still don't get it.