March for Our Lives marches toward November with new campaign ad

[brooklynite]

Source: Washington Post

March for Our Lives, a youth movement launched by student activists after a 2018 school shooting that killed 17 people in Parkland, Fla., is dropping a powerful new ad Thursday targeting Generation Z voters across nine states.

The six-figure digital and television ad buy will air in key electoral battlegrounds: North Carolina, Pennsylvania, Arizona, Florida, Georgia, Michigan, Wisconsin, Texas and Colorado. On Thursday, it will run on MSNBC during morning programming, as well as Fox News, the president’s preferred cable network.

The ad comes as New York Attorney General Letitia James filed a lawsuit Thursday calling for the dissolution of the National Rifle Association and the ouster of its CEO, Wayne LaPierre. The suit alleges LaPierre and others raided the group’s coffers to the tune of $64 million over three years to finance a luxury lifestyle.

March for Our Lives submitted a letter via its attorneys to the New York attorney general in November 2018 in which it alleged a “long-standing pattern of significant governance lapses at the NRA, including a pattern of related-party financial transactions over a period of years that appears to have enriched friends and relatives of key personnel in the NRA."

Read more: https://www.washingtonpost.com/politics/2020/08/06/march-our-lives-marches-toward-november-with-new-campaign-ad

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[Fiendish Thingy]

1. I've been wondering what those young folk have been up to - glad they are raising their voices! Nt

[NCDEM4EVR]

2. POWERFUL!!!!

Excellent ad, and their right...it's "Their Power" that will prevail for all of us.

[BComplex]

3. As a person living in the south, I'm here to tell you this ad is going to rile up the gun nuts

and rednecks in a nasty way. The rightwingers are a fearful bunch anyway...they're scared of things they make up in their heads. When they see this ad, they're going to start doubling down, and I fear for people trying to vote while black.

I love the ad. I love the marches all across the planet! But the people who are the cause of this hatred will see this ad like waving a red flag in front of an insulted bull.

It's indeed a powerful ad.

[FM123]

4. So proud of them!

"Ballots are the rightful and peaceful successors to bullets."

[NurseJackie]

5. Great video effects, great script, poor voice-over.

It sounds a bit rushed and soft/weak/timid. They probably should have shortened the script and hired a professional announcer, and that would have made it perfect.

[onetexan]

6. POWERFUL!!

[Karadeniz]

7. Really, really good...so proud of these kids...hope they're our future!❤

[CBHagman]

8. That reminds me again that we need to get more people registered to vote...

...and ready to vote in each election, because every election shapes the future.

[ck4829]

9. Kick