Coca-Cola joins Facebook boycott with a pause on all social media advertising starting July 1st

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Source: The Verge

Part of a growing ad boycott of Facebook and other platforms

By Nick Statt on June 26, 2020 7:43 pm

The Coca-Cola Company is pausing all digital advertising on social media platforms globally for at least 30 days starting July 1st, the soda giant announced on Friday evening.

The move is part of a broader boycott of Facebook and Instagram organized by the Anti-Defamation League, the NAACP, and other organizations called the “Stop Hate For Profit” campaign. Coca-Cola is going one step further than some of those companies and banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.

“Starting on July 1, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days,” reads a statement from Coca-Cola Company CEO James Quincey posted to the brand’s website. “We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content. We will let them know we expect greater accountability, action and transparency from them.”

Earlier today, Unilever joined Verizon as the two largest companies participating in the boycott prior to Coca-Cola’s involvement Facebook CEO Mark Zuckerberg also announced a series of policy changes that, while not explicitly in response to the boycott, appear designed to try and address many of the criticisms the company has faced of late regarding its lack of moderation of violent threats, hate speech, and misinformation posted by President Donald Trump and other controversial accounts and pages.

Read more: https://www.theverge.com/2020/6/26/21305065/coca-cola-pause-ads-facebook-social-platforms-july-boycott

[Dustlawyer]

1. Now if they would do it with all RW media we might start to have something!

[Funtatlaguy]

2. Thank you, Coke.

[rationalcalgarian]

3. Thirty days? That's it?

C'mon Coca-Cola! Grow some balls! Grow a spine! Join humanity! Fuck Zuckertrump and Facebook entirely! NEVER go back! Thirty days of boycott doesn't mean shit to Facebook. Pull out now and forever!

[Skittles]

6. balls

*THE* most delicate body part. HILARIOUS that balls somehow equate to COURAGE. Ridiculous, actually.

[BigmanPigman]

4. Great!

I hope Warren nails Fuckerberg when she becomes Sec of Treasury. I hate that greedy traitor!

[SunSeeker]

5. That will get Facebook's attention.

[lambchopp59]

7. BookFace's inattentive and casual "free speech" support even when much violates all common decency

I deleted my Facebook account going on a decade ago when the RW nutjobs cranked up their crazy feedback loop among themselves, separating families, resorting to childish racist, homophobic and "libtard" namecalling that seemed to spin completely out of control, no moderation from anyone at the company, shortly after the election of President Obama. All it took was to politely ask some of them to curb placing highly racist memes of President Obama from my facebook page to begin a short lived era of crazy mud slingiing, "de-friending" and massive populace polarization simply not allowed by the terms of service on most other sites.