Inside the Trump University 'playbooks'
Source: CNN
Nearly 400 pages of Trump University "playbooks" were publicly released Tuesday, detailing aggressive sales techniques and investing strategies taught at the real estate seminar business founded by Donald Trump.
The documents are evidence in a California class action suit -- Art Cohen v. Donald J. Trump -- that alleges the now-defunct Trump University failed to deliver on its promises to provide a premier real estate education with instructors "hand-picked" by Trump. The suit also alleges that the University would "upsell" students from one seminar to more expensive ones.
The order to release the documents was granted by U.S. District Court Judge Gonzalo Curiel after a request by the Washington Post. Trump's attorneys had fought to keep the playbooks private, on the grounds that they contained trade secrets. Curiel, however, didn't find enough merit in that argument.
And, Curiel noted, there is now public interest in them since Trump "became the front-runner in the Republican nomination in the 2016 presidential race, and has placed the integrity of these court proceedings at issue."
Read more: http://money.cnn.com/2016/05/31/news/companies/trump-university-playbook-documents/
Full document release
PJMcK
(22,065 posts)tonyt53
(5,737 posts)elljay
(1,178 posts)The descendants of EST, as an example, use the same techniques for their seminars. They up sell participants to more expensive courses and make them recruit new people ( they are told that they have not progressed in the program if they cannot persuade others to join). Had an acquaintance go totally ballistic on me when I refused to allow my child to participate in such a program ( my child didn't want to go either). It is a common group-think practice and technique.
scottie55
(1,400 posts)Muuuuust remain secret!!!!
ProudProgressiveNow
(6,129 posts)TeamPooka
(24,286 posts)bucolic_frolic
(43,443 posts)nor is team marketing where they gang up on you and tout their expertise
Just go to a new car showroom and let the sales person, the cohorts, the sales
manager, the finance manager, the general manager all pump, push, twist, poke,
prod you along
Network (pyramid) marketing not much different, though enrollment fees in many
states limited to a specific amount, so your downside is known upfront
One could hope it had Ponzi elements, if proceeds were used to market to others,
but that's usually evidence of a business stretched too thin without other capital.
Oops. Maybe?
TeamPooka
(24,286 posts)louis-t
(23,309 posts)"I don't know anything about that, they just paid me to use my name."?
TeamPooka
(24,286 posts)ProudProgressiveNow
(6,129 posts)denbot
(9,901 posts)LS_Editor
(893 posts)Worst. Businessman. Ever.
geek tragedy
(68,868 posts)keithbvadu2
(37,008 posts)Sounds like Amwae.
demigoddess
(6,645 posts)They also so this with franchises in some fields.
jpak
(41,760 posts)rladdi
(581 posts)charge as a felon. Whether a dozen students said they were happy with Trump's scam, hoping the jury indicts him. Either the playbook shows how stupid Trump is or this is how he deals.
kacekwl
(7,025 posts)marvel at what a great business man he is. Isn't that the point to make as much money no matter how. Had a boss who started every day with the phrase..It's their money and its OUR job to take it.
IronLionZion
(45,615 posts)then they should NOT vote for Donald J Trump!