General Motors Says Facebook Ads Ineffective, Pulls Campaign From Site Ahead Of IPO
Source: Huffington Post
General Motors has decided to pull its advertising campaigns from Facebook, saying their paid ads had little effect on customers, the Wall Street Journal reports, citing "people familiar with the matter."
The move comes just days ahead of Facebook's initial public offering on Friday. The company's shares are expected to be valued at around $38, making the company poised to be worth up to $100 billion.
GM spokesman Pat Morrissey said the automaker is reassessing its Facebook advertising, but that the review is part of a regular analysis the automaker conducts on where its advertising dollars are spent most effectively.
"We look at this with all media outlets, we look at the effectiveness," he said. "We move money around to various outlets."
Read more: http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html
Make sense. Facebook, like Google, is just a big ineffective ad spammer. Unless you are selling boner pills.
Neither is a legitimate investment.
L. Coyote
(51,129 posts)Faygo Kid
(21,478 posts)madrchsod
(58,162 posts)maybe general motors does`t have a good ad agency
TroglodyteScholar
(5,477 posts)Does anyone here ever buy anything because they saw it advertised on FB? I know I haven't.
FB is hype, hype, hype, and more hype. Within 5 years it will be reduced to AOL status. The most that will be said of it is that it made us think a bit about our privacy in an age when technology began to move faster than we could protect ourselves from it.
madrchsod
(58,162 posts)the state party selected no one so we decided to "nominate "her.the the state party was forced to accept her...
https://www.facebook.com/WandaRohlForCongress
her`s her "official" site
http://rohlforcongress.com/
the revolution in wisconsin was powered by facebook and bloggers
Kolesar
(31,182 posts)madrchsod
(58,162 posts)i have all the right wing crap blocked on my page. i have every liberal, progressive,union,and democratic party site on my ad column.
Maeve
(42,306 posts)Honestly, with Firefox and various add-ons, I never see an ad--and if that stops working, I'm outta there.
marmar
(77,114 posts)nt
KurtNYC
(14,549 posts)And for that lying bogus spam ap that says "Your friend answered a question about you"
Let the IPO peak and then short the hell out of it. When are more fund managers going to learn not to buy into this big-free-subscriber-base-now-monetizing-with-ads-or-switching-to-paid-subscribers crap? FB has been "pumped" now here comes the "dump."