Past 'Just Say No' Advertising Campaigns Have Been Unsuccessful

[DonViejo]

By Matthew Perrone Published OCTOBER 27, 2017 7:04 AM

WASHINGTON (AP) — A massive advertising campaign is part of the Trump administration’s plan to attack America’s opioid crisis. Yet an AP Fact Check finds that such campaigns in the past have failed to have a strong impact on drug use among the young.

President Donald Trump is focusing on advertising to discourage young people from trying drugs. In declaring opioid overdoses a public health emergency, the president said he thinks “really tough, really big, really great advertising” will become “the most important thing.”

Yet government and academic assessments of “Just Say No”-style messages have repeatedly shown poor results. A study funded by the National Institutes of Health found a nearly $1 billion national campaign designed to discourage use of illegal drugs among young people had no favorable effects on their behavior.

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http://talkingpointsmemo.com/news/past-say-no-advertising-campaigns-unsucessful

[Atman]

1. Even D.A.R.E. was proven to be totally ineffectual.

No difference in drug use among kids who went through D.A.R.E. and those who didn't. It was kept going largely through police lobbying, because they got a lot of money for really cool new police vehicles with the D.A.R.E. logo on them. It's a complete scam.

But Donald's brother told him "don't drink!" See, it's really easy! Why hadn't someone thought of that before *Nancy*?

[Atman]

2. Something tells me a Trump friend of family member runs an ad agency.

This is going to turn out to be another sweetheart deal to one of Trump's friends or donors.

[mahatmakanejeeves]

4. And you won't be permitted to review the details of the contract. NT

[raccoon]

3. Yeah, the "Just say no" business was so typical of Republicans.

Something that was simplistic, inexpensive, and didn't work.

Same as with the abstinence only movement

[KPN]

5. Yup!

[eleny]

6. So patients should be saying no to the physicians prescribing it in the first place

Trump's response to this crisis doesn't compute with what's actually happening.

[dalton99a]

7. Incidentally, pussy grabbers don't take no for an answer