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NEW: Facebook, Twitter & Google played a far deeper role in Trump's presidential campaign than previ
NEW: Facebook, Twitter & Google played a far deeper role in Trump's presidential campaign than previously disclosed
How Facebook, Google and Twitter 'embeds' helped Trump in 2016
A study reveals employees the companies placed in the Trump campaign played a surprisingly active role in shaping its message and targeting voters.
By NANCY SCOLA
10/26/2017
Facebook, Twitter and Google played a far deeper role in Donald Trump's presidential campaign than has previously been disclosed, with company employees taking on the kind of political strategizing that campaigns typically entrust to their own staff or paid consultants, according to a soon-to-be released study.
The peer-reviewed paper, based on more than a dozen interviews with both tech company staffers who worked inside several 2016 presidential campaigns and campaign officials, sheds new light on Silicon Valley's assistance to Trump before his surprise win last November.
... snip
While the paper does not detail the specific tasks Facebook carried out for Trump, it describes the sort of work the company did generally for 2016 candidates, including coordinating so-called dark posts that would appear only to selected users and identifying the kinds of photos that perform best on Facebook-owned Instagram. Twitter, meanwhile, would help candidates analyze the performances of their tweet-based fundraising pushes to recommend what moves the campaigns should make next. Google kept tabs on candidates' travels to recommend geographically targeted advertisements.
More: http://www.politico.com/story/2017/10/26/facebook-google-twitter-trump-244191
A study reveals employees the companies placed in the Trump campaign played a surprisingly active role in shaping its message and targeting voters.
By NANCY SCOLA
10/26/2017
Facebook, Twitter and Google played a far deeper role in Donald Trump's presidential campaign than has previously been disclosed, with company employees taking on the kind of political strategizing that campaigns typically entrust to their own staff or paid consultants, according to a soon-to-be released study.
The peer-reviewed paper, based on more than a dozen interviews with both tech company staffers who worked inside several 2016 presidential campaigns and campaign officials, sheds new light on Silicon Valley's assistance to Trump before his surprise win last November.
... snip
While the paper does not detail the specific tasks Facebook carried out for Trump, it describes the sort of work the company did generally for 2016 candidates, including coordinating so-called dark posts that would appear only to selected users and identifying the kinds of photos that perform best on Facebook-owned Instagram. Twitter, meanwhile, would help candidates analyze the performances of their tweet-based fundraising pushes to recommend what moves the campaigns should make next. Google kept tabs on candidates' travels to recommend geographically targeted advertisements.
More: http://www.politico.com/story/2017/10/26/facebook-google-twitter-trump-244191
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