Black Lawmakers Hold a Particular Grievance With Facebook: Racial Exploitation
WASHINGTON For more than an hour, Sheryl Sandberg, Facebooks high-profile chief operating officer, sheepishly pledged to do better over and over as stern-faced members of the Congressional Black Caucus grilled her on Thursday about Russian ads aimed at exploiting racial divisions during last years election.
For black lawmakers, it was a chance to vent at the outrage they felt toward Russian intelligence and its efforts to foment racial unrest in the country; at the frustration they felt toward three separate congressional investigations into Russian interference that have plodded on and yielded little; and at Facebook itself, which has been long on promises and short on action.
She was checking the boxes. She said all the right things, Representative Donald M. Payne Jr., Democrat of New Jersey, said of Ms. Sandberg. But he was not satisfied. I had an uncle who hated when you said gonna: Im gonna do this, and Im gonna do that. He used to say, Dont be a gonna. And thats what I said to her, Dont be a gonna.
Facebooks chief executive, Mark Zuckerberg, after initially denying that Russians had exploited the companys system, has reversed course and admitted that groups backed by President Vladimir V. Putin of Russia paid Facebook to influence voters last year with ads designed to inflame and exploit racial, political and economic rifts in the United States. Russian-backed Facebook pages promoted anti-immigrant rallies, targeted the Black Lives Matter movement and focused attentions on critical election swing states like Wisconsin and Michigan.
While Facebook has yet to release any of the ads, it has hired three crisis communications firms, bought digital and newspaper ads and sent Ms. Sandberg to Washington last week to charm Congress and the public.
But the grievance of black lawmakers is a particular one: As black activists tried last year to focus attention on police brutality, unfair treatment before the law, inequality and white supremacy, social media giants like Facebook were being commandeered by Russian intelligence agents to turn white voters against them.
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