New Viewers Are Flocking To MSNBC, and Thats Bad News For Trump And The GOP

[applegrove]

http://www.politicususa.com/2017/08/07/viewers-flocking-msnbc-bad-news-trump-gop.html

By Jason Easley at Politicus USA

"SNIP............


MSNBC’s rating surge is being powered by a surge in new cable news viewers as the Trump presidency has gotten more opponents involved and engaged which is bad news for the President and his party.

The AP reported:

Essentially, MSNBC’s surge is fueled by newbies, people who weren’t regular cable news viewers. So the question remains of why these people are primarily going to MSNBC instead of CNN. CNN’s prime time is panel-based, with a stream of people talking about the news. Unlike MSNBC, CNN regularly includes Trump supporters in the mix and some of those — think Jeffrey Lord — infuriate the president’s opponents. CNN’s immediate announcement that it wasn’t interested in outgoing White House press secretary Sean Spicer as a contributor was understandable given the administration’s biting attacks on the network, but Spicer is likely to be more skilled than Lord.”

The reason why CNN hasn’t gained in the ratings like MSNBC has is simple. CNN provides airtime to contributors that anti-Trump viewers can’t stand. They also provide a platform for anti-Trump voices that this president and his supporters can’t stand. In a partisan political world, CNN is a network without a natural base viewership.

As Republicans and the White House know, surging ratings at a friendly cable news network can provide circumstantial evidence of an engaged base. People who choose to watch cable news are more likely to vote than those who don’t. The fact that MSNBC is surging in the ratings due to viewers who are new to cable news suggests a groundswell of opposition to Trump and the Republican Party.


.............SNIP"

[Gothmog]

1. I am glad that MSNBC is doing well in the ratings

[katmondoo]

2. I go to MSNBC to avoid the Republican talking heads

They are still on some early MSNBC programs but from 8 to 10 PM not as much.

[Wounded Bear]

3. K & R ......for visibility..nt

[redstateblues]

4. Funny how MSNBC tried to go right with Greta and others

It bombed.

[onlyadream]

5. They got this right

"The reason why CNN hasn’t gained in the ratings like MSNBC has is simple. CNN provides airtime to contributors that anti-Trump viewers can’t stand."

When I see Jeffrey Lordes or Kellann, I can't change the channel fast enough. I find myself watching way more MSNBC now.

[ananda]

6. I'll take that groundswell of anti-45 support ..

.. and raise it to a tsunami of staggering proportions.

2018 might be looking good for us!

[Blaukraut]

7. MSNBC should ride the anti Trump wave while it lasts

Give Joy a daily program. Give her Chuckles Todd's spot at 5 pm. Nobody who tunes in to MSNBC wants to watch the 'political game coverage' that Todd and his ilk love to portray. Most of the people who are new to political cable channels are looking for the truth. To them, this new era or politics is not a game, and they are turned off by the incessant need to 'show both sides' because most of them are smart enough that it has long stopped being both sides. They want to watch news that lets them know that they're not crazy when they believe that Republicans really ARE crooked and craven, and that this presidency is NOT normal. AT ALL.

[tiredtoo]

12. chuck todd should be on faux

here is a video of him saying it is not his job to call out republicans for their falsehoods re: Obamacare.

http://talkingpointsmemo.com/livewire/chuck-todd-it-s-not-media-s-job-to-correct-gop-s-obamacare-falsehoods-video

[Blaukraut]

13. I remember that. If that's not his job, what is? Entertain us?

Bread and Circus? The media have largely abandoned their true calling and are into it for access and the horse race aspect. It's a game to them.

[Judi Lynn]

8. Great news, applegrove. Thank you. n/t

[ProudProgressiveNow]

9. K&R nt

[ailsagirl]

10. Excellent! Good to know!!

[BarbD]

11. And I am one of them.

Prior to Trump's election, I avoided all talking heads and got my news from print where I could pick and choose what I wanted to read. I saw no need to submit to the "equal" coverage of listening to the flat earth society. After the election, in desperation, trying to find sanity, a Vermont friend of mine introduced me to the DU and Rachel. Now, I look forward to MSNBC in particular Rachel, Lawrence and Joy.