Amidst Backlash, Ivanka Trump Clothing Is Secretly Relabelled as Adrienne Vittadini

[DonViejo]

BoF has learned that G-III, the company that licenses Ivanka Trump ready-to-wear, has relabelled inventory without the knowledge of the brand and sold it to discount chain Stein Mart.

BY LAUREN SHERMAN
APRIL 24, 2017 05:27

NEW YORK, United States — At American discount retailer Stein Mart, Ivanka Trump apparel is being sold under the guise of a different label. BoF has learned that the Jacksonville, Florida-based chain — which has 290 stores in 31 states, everywhere from Little Rock, Arkansas to Madison, Wisconsin — is selling Ivanka Trump garments relabeled as Adrienne Vittadini Studio.

G-III, the company that owns the right to manufacture and distribute Ivanka Trump apparel through a license agreement — and also owns brands including DKNY outright — acknowledges that it sold the relabelled merchandise to Stein Mart without the knowledge of the Ivanka Trump brand. It is not known whether this inventory was also sold to other retailers.

“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation,” a representative for G-III said in a statement to BoF. “G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong.”

BoF has obtained photos of identical garments being sold at Stein Mart, with the only difference being the name on the label. Some say “Ivanka Trump” while others say “Adrienne Vittadini.”

Why did this happen?

Since the election of her father Donald J. Trump to the office of US president, Ivanka Trump-branded merchandise has been dropped from several prominent American retailers, most notably Nordstrom — which cited weak sales — as well as Neiman Marcus and Shoebuy.com. According to a source within Stein Mart, the retailer has received negative feedback from customers regarding Ivanka Trump product, with one customer spitting on a blouse in front of a cashier before storming out of a store.

more
https://www.businessoffashion.com/articles/news-analysis/ivanka-trump-clothing-relabeled-adrienne-vittadini

[eShirl]

1. Ivanka Adrienne Vittadini Trump

This is how I will write her name now.


*hmmm... apparently, quotation marks do not appear in reply titles on DU.

[sdfernando]

2. "MIstakenly labelled merchandise" ?????

Oh for fucks sake...they didn't do this by accident. They needed to sell product that was tainted so they made a conscious decision.

Lying assholes!

[NastyRiffraff]

3. I've never shopped at Stein Mart, but

if I did, I'd certainly be on the lookout for Adrienne Vittadini stuff and avoid them all.

[msongs]

4. her crap should be sold under a chinese name nt