Connect emotionally. Facts don't matter. It’s the Trump success.

[Ghost Dog]

In the quaint steam age of Mark Twain it was the case, as the writer allegedly noted, that: “A lie can travel halfway round the world while the truth is putting on its shoes”. Owing to significant changes in the media landscape since 1900, the same lie can now circumnavigate the globe, get a million followers on Snapchat and reverse 60 years of political progress while the truth is snoozing in a Xanax-induced coma, eyeshade on, earplugs in.

Modern truth is not just outpaced by fiction, it can be bypassed altogether as part of a sound political strategy or as a central requirement of a media business plan. In an illuminating exchange with the Guardian last week, Arron Banks, the wealthy donor partly responsible for the Brexit campaign, explained leave’s media strategy thus: “The remain campaign featured fact, fact, fact, fact, fact. It just doesn’t work. You have got to connect with people emotionally. It’s the Trump success.”

The Washington DC strategy company Goddard Gunster told the Brexit organisers that “the facts don’t work”, which was, somewhat ironically in this case, the truth.

Politics however is just exploiting an information ecosystem designed for the dissemination of material which gives us feelings rather than information...

More... https://www.theguardian.com/media/2016/jul/03/facebook-bubble-brexit-filter

[uponit7771]

1. They "feel" him, its people who decide who they like for a job depending on how they feel about

... them vs their credentials