California tribe’s anti-"Redskins" ad (Change The Name)
Viewers tuning into Tuesday nights NBA Finals match-up between the Miami Heat and the San Antonio Spurs will see a powerful anti-Redskins ad during halftime that was paid for by an American Indian tribe.
A full two-minute version of the ad was posted on the National Congress of American Indians YouTube page in January.
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Yolo Countys Yocha Dehe Wintun Nation paid for the spot, which will air in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington.
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The R-word is as derogatory a slur as the N-word, Marshall McKay, chairman of the Yocha Dehe Wintun Nation said in an online video. When this name first came to be, it was a vehicle for people to bring the victims of violence into an office so they could collect a bounty.
The ad is part of an ongoing Change the Name campaign that calls upon the NFL and Commissioner Roger Goodell to bring an end the use of the racial epithet.
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The Chronicles policy is to avoid using Redskins when writing about the Washington team, with an exception for references to controversies surrounding use of the name.
http://blog.sfgate.com/stew/2014/06/10/see-california-tribes-anti-redskins-ad/