Target stores to pull way back on its Pride Merch this year.

[BlueWaveNeverEnd]

https://www.newser.com/story/350190/target-makes-a-change-on-its-pride-month-merch.html

Target Makes a Change on Its Pride Month Merch


The backlash last June against Target's offerings for Pride month, featuring various LGBTQ+-themed products, took a toll on the its bottom line, leading to its first quarterly drop in sales in six years. Now, with this year's Pride month right around the corner, the retail giant says it will be offering Pride merch in "select" locations only, based on "historical sales performance," reports USA Today. The products Target will carry for Pride month—everything from adult apparel to home goods and snacks—were decided upon "based on guest insights and consumer research," the company says in a statement.

Although a Target rep wouldn't confirm to the AP exactly how many of its 2,000 or so stores would decline to display Pride month products, sources tell Bloomberg that it will affect about half of the company's locations in the US. For those stores that do continue to sell Pride merch, the collections will be smaller than in the past, reports the Minneapolis Star Tribune. The entire collection will be available online, the retailer says.

When right-wing activists put together boycotts last summer over the Pride month lineup, Target, which has been featuring Pride month merch for a decade, temporarily pulled some of the products or moved them to less-visible areas, citing threats to its employees. One product that proved especially controversial were bathing suits made for transgender adults. That, in turn, created a counter-backlash from LGBTQ+ supporters who said the company was caving to bigotry.

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Target, for its part, last year acknowledged that the backlash led to lower sales, but called it "a signal for us to pause, adapt, and learn so that our future approach to

[Cha]

1. I don't like that store anyway.

[Takket]

2. they are crazy if they think this will make MAGAts stop

they will target and attack whatever stores do have the merch, and spark new boycotts. the only thing you can do with these people is ignore them until they go away, and call the cops when they show up.

[BlueWaveNeverEnd]

3. agreed. they will be empowered to bully pride stuff everywhere

[unblock]

4. Ah, the search for a compromise that pisses everybody off.

"Let's live in New York"

"No, let's live in Paris"

"Ok, let's compromise! Middle of the Atlantic it is!"