Twitter usage in US 'fallen by a fifth' since Elon Musk's takeover

[Tom of Temecula]

Use of Twitter in the US has slumped by more than a fifth since Elon Musk bought the site and rebranded it to X, according to data from app-monitoring company Sensor Tower.

As of February 2024, the social network’s daily app users in America had fallen by 23% since November 2022, just after Musk completed his takeover. Every other major social network experienced a reduction in the same period, but none by anywhere near X’s drop in user numbers.

The closest was TikTok, which fell by just short of 10%, while Facebook, Instagram and Snapchat all had user slumps of less than 5%, according to the data, first reported by NBC News.

Globally, X fared slightly better, dropping 15% of its users to hit 174 million daily active app users, according to Sensor Tower’s data. The analytics company does not track users who visit the social network through the web, nor those who use desktop apps, and relies on a number of sources to maintain an accurate panel of users to sample.

https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover

[LiberalFighter]

1. Good. Keep going down.

[sinkingfeeling]

2. Too bad it isn't 50 or 60%.

[marble falls]

4. I thought it was closer to that than 20%.

[RockRaven]

3. Imagine how precipitous the decline would be if they didn't include

the ascendant bot traffic...

[Bernardo de La Paz]

5. X advertisers should demand a cut in rates since so many are shown to useless bots. . . . .nt

[Tarheel_Dem]

6. Good. n/t

[summer_in_TX]

7. I'm still on Twitter.

No other social media is a central hub for news reports by so many. I am there partly to pre-bunk misinformation, but also because I've found it a great place to read and discuss. Of course I have a small account, and don't seem to attract the swarms of attacks, even when expressing my many opinions.

The biggest reason is because I have friends I've made there who aren't going anywhere and I don't want to lose track of them. They rely on the solidarity and emotional support of their friends, admirers, and followers.

I'd love to hurt Musk's pocketbook, but I think it's important for some of us to be there and not cede the space, at least before the election.

[ForgedCrank]

8. I would

guess that the majority of those were probably bots. Twitter had a huge problem with that

[Silent3]

9. I wonder if the general decline (on all social media) is people slowly shedding habits formed during quarantine?

The Twitter/X usage decline is less than I’d imagined given the hugely steeper decline in ad revenue.

[Hermit-The-Prog]

10. The Egoloon is still trying to turn it into a sewer.