Gay beer sponsors the Pole Award, which goes to the fastest qualifier at each race. The gay beer that originally sponsored the Pole Award was Busch, then Coors Lite had it for a while, and now Busch is back. Gay beer also sponsors two cars, the 2 (Miller Lite) and 4 (Busch).
And come on: The guy who’s number three on the all-time wins list spent his career in a car with a huge rainbow on it. “Is it because he was gay?” No! His sponsor was a car paint manufacturer! OF COURSE they were gonna put a rainbow on the car - they wanted to use as much paint as possible! (Funny story: DuPont, which is now Axalta Coating Systems, makes a paint that changes colors depending on what angle you view it from. They call it Chromalusion. It’s $2000 per gallon so you don’t see it much, but it’s very popular on custom Harleys - one pint will paint six motorcycle gas tanks. Well…there’s an all-star race that was once called The Winston, and one-race paint schemes used to be really popular for that race. The Big News before that race was Jeff Gordon was going to run a car painted with this product in the Winston, and that was the big excitement at our shop - the company I worked for shared a building with a DuPont car paint dealer. Well…Jeff Gordon ran out of gas before the end of the race. On Monday I asked one of my pressmen if he was going to paint his car in Chromalusion. “Naah…it ruins your gas mileage.”)
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