General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsUnilever to drop terms like 'whitening' from beauty products
onsumer products giant Unilever said Thursday it is aiming for a more inclusive vision of beauty in its skin care products and will remove words such as fair, whitening and lightening from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.
As part of the shift, Unilever will in coming months change the name of its Fair & Lovely product that is used for skin-lightening and sold in Asia, the company said.
We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty," Sunny Jain, the head of Unilevers Beauty & Personal Care. We recognize that the use of the words fair, white and light suggest a singular ideal of beauty that we dont think is right, and we want to address this.
A statement from Hindustan Unilever Limited said the change would involve dropping the word Fair. It said a new name was awaiting regulatory approval.
Unilever said that its Fair & Lovely range has never been, and is not, a skin bleaching product. The global consumer company said its advertising for Fair & Lovely products has been changing since 2014.
In 2019, we reflected this evolution on the Fair & Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance, the company said.
https://abcnews.go.com/International/wireStory/unilever-drop-terms-whitening-beauty-products-71448905
customerserviceguy
(25,183 posts)that will apply to dental products?
NurseJackie
(42,862 posts)customerserviceguy
(25,183 posts)ProfessorGAC
(65,168 posts)Everyone of every race has white or near white teeth.
And most cultures value shiny white teeth.
In the case of toothcare, it applies to everybody. By definition, it's inclusive.
I get their point on skin care. Not everyone wants freckles to turn white! Right?
Fade cream seems like an acceptable name, I guess. Doesn't require lightening or whitening. Just getting something to fade into one's normal skin tone works for any complexion!