Matty Simmons, a Force Behind 'Animal House,' Is Dead at 93
Matty Simmons, who helped launch National Lampoon and was instrumental in bringing its most famous side project, the 1978 movie National Lampoons Animal House, into being, died on Wednesday at his home in Los Angeles. He was 93. His son Michael announced his death.
In his 2012 book, Fat, Drunk and Stupid: The Inside Story Behind the Making of Animal House, Mr. Simmons gave a succinct version of his unusual career path.
The Diners Club begat Weight Watchers Magazine, he wrote, which begat the National Lampoon and that begat Animal House.
... Weight Watchers asked him to help turn their corporate publication into a general-interest magazine, which he did in 1968, to considerable success. His company, he said, had a half-share stake in the new magazine, and with the profits he began looking to invest in other magazine projects. The president of a magazine distribution company introduced him to three young men from the student publication The Harvard Lampoon: Henry Beard, Robert Hoffman and Douglas Kenney.
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https://www.nytimes.com/2020/05/01/business/media/matty-simmons-dead.html