Quick question: How many lives is the "halo effect" cognitive error worth?

[ck4829]

Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

A simplified example of the halo effect is when an individual noticing that the person in the photograph is attractive, well-groomed, and properly attired, assumes, using a mental heuristic, that the person in the photograph is a good person based upon the rules of that individual's social concept. This constant error in judgment is reflective of the individual's preferences, prejudices, ideology, aspirations, and social perception.

Trump, Navarro, Jared have some money so that means they're automatically smart and that means they're automatically experts when it comes to COVID... as they see it.

This is why we're not telling them to just shut up, anyone else saying this; there would be a general strike. These morons would be marched out of the White House in handcuffs.

Soooo... having money means "smart"? Having money means "you need to listen to this person"? This effect - How many lives is it worth losing over exactly?

[SheltieLover]

1. Zero!

People really need to stop being so superficial.

[IcyPeas]

2. perception.....

[PoindexterOglethorpe]

3. The halo effect is absolutely real,

and it exists because for most people it's easier to quickly assign a value (good, bad, smart, dumb) based on totally superficial things like appearance, than to take the trouble to learn anything substantive about the person. Especially if those superficial things match your own biases.