General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsI'm torn... their menu is stellar, but McSustainable?
and I would love to see one of these at busy intersections instead of McDonald's and Burger Kings... but I have such a hard time trusting the "chain" mentality.
via Wired , Lyfe Kitchen seems like a healthy dream come true.
Do you think a former McDonald's exec can do this right?
Yes, for the moment the only Lyfe Kitchen is here on Hamilton Avenue in Palo Alto. It opened less than a year ago as a sort of prototype. But imagine tens of millions of local, sustainable gourmet meals, served with the efficiency and economy that one expects from a national fast-food chain. Such a feat of feeding has never before been attempted, and if Lyfe Kitchen succeeds, the results will reverberate far beyond our stomachs.
There is one overriding reason to believe that this venture will work. The cofounder and chief executive of Lyfe is Mike Roberts, former president and chief operating officer of McDonalds. He and some of his erstwhile McDonalds colleagues have bet a few million bucks that an eco-embracing, mega-natural startup will blaze the trail to their rightful share of the billions and billions served by Burger King, KFC, Subway, Taco Bell, Pizza Hut, Dominos, and Wendys.
Lyfes aim is not just to build a radically sustainable, healthy brand of fast food. The former Golden Archers hope to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonalds did for factory-farmed beef. These days, the utopian vision of responsible agriculture is premised on a return to small and slow. If Roberts is right, though, well have to swallow a paradox as preposterous as a vegan Whopper: The nirvana of eco-gastronomy may at long last be attained, but only thanks to the efficiencies of supply-chain management.
hmmmmm
HopeHoops
(47,675 posts)Although I have heard that the Jack's are still open west of the Rockies. Not sure if that's true or not. Gross shit, that.
quinnox
(20,600 posts)on the west coast, they are all over Oregon and California.
HopeHoops
(47,675 posts)cherokeeprogressive
(24,853 posts)I'm thinking of trying it though... I love ostrich and the 'roo is supposed to be comparable in taste.
http://www.marxfoods.com/products/Kangaroo
HopeHoops
(47,675 posts)Codeine
(25,586 posts)Over 2,000 disgusting locations.
Aerows
(39,961 posts)Or, our version on the gulf coast, Hardees, or any of those shitty places. Not because they serve meat. I am going to be a meat eater until I perish. But because they suck. Take Sonic into the abyss with them.
Aerows
(39,961 posts)It won't happen. You can remove every fast food restaurant in the US, and there will still be people eating meat, and a burgeoning industry of raising animals. People will be fishing everywhere that they can if meat sales stop.
HopeHoops
(47,675 posts)It has nothing to do with becoming vegetarian, but rather with a growing awareness of just how shitty this stuff is. There's no comparison between fast food and what you get from a butcher shop (even one in a grocery store).
Incitatus
(5,317 posts)It's gross shit nutritionally and in my opinion in taste as well, but many others like and not just because it's cheap and fast. They are large enough to adapt towards healthier meals if market conditions change. Some very small steps have been made.