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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsChick-fil-A brand health dives 40 percent after anti-LGBT remarks
http://www.rawstory.com/rs/2012/07/30/chick-fil-a-brand-health-dives-40-percent-after-anti-lgbt-remarks/By David Edwards
Monday, July 30, 2012 16:12 EDT
The Georgia-based fried chicken chain Chick-fil-A has taken at massive hit since its founder publicly announced that the company opposed equal rights for LGBT people, according to a recent brand analysis.
Market research firm YouGov found that Chick-fil-As BrandIndex score had fallen 40 percent nationally since Dan Cathy told the Baptist Press that his company was guilty as charged of funding groups that oppose marriage equality.
YouGov determined the BrandIndex score by averaging other measurements, including quality, impression, value, reputation, satisfaction and willingness to recommend.
Control-Z
(15,682 posts)This is what is supposed to happen when people brag about their racism and stupidity.
closeupready
(29,503 posts)We're free not to buy his product.
That's free speech, and its consequences.
UnrepentantLiberal
(11,700 posts)JNelson6563
(28,151 posts)Sometimes the right people get swatted by it.
Julie
sharp_stick
(14,400 posts)and it proves a point I've been making for years. If you run a business you should never pick a political side and make it the face of the business, it's just idiotic.
Unless your business caters very predominantly to one side of the spectrum or the other to begin with you will lose more business that you'll gain.
Chick-fil-A has always been known as a company run with a specific religious philosophy, hell you get religious tracts with the meal, but until now it's not been seen as being openly hostile to a specific group. Now this moron comes out and pretty much says. "Fuck this I don't care what anyone thinks I, and therefore my entire company hate all gay people and think that what they do in the privacy of their own homes is icky".
Now Sarah Palin and her constant companion Todd may have eaten at one of these overrated KFC ripoffs for the first time but I'll guarantee you that far more people drove by one thinking "Shit a chicken sandwich would be pretty good right now but I hate that asshole so I'll just go across the street and grab one from Popeyes".
ProdigalJunkMail
(12,017 posts)Chick-fil-a has never been anything like KFC...with the exception of cole slaw...they really are/were about the sandwich and not pieces of chicken.
sP
MattBaggins
(7,905 posts)GaYellowDawg
(4,451 posts)ProdigalJunkMail
(12,017 posts)sharp_stick
(14,400 posts)when attempting to truly insult a piece of shit organization like chick-fil-a it's simply de rigueur to compare their product and or people to the current lowest common denominator. If I could have thought of a more well known and less respected brand than KFC I probably would have used that.
I personally don't care how good their chicken sandwiches are, those produced by my Mom would put them and the sky wizard that leads them to shame.
ProdigalJunkMail
(12,017 posts)phylny
(8,392 posts)There's a vein care doctor's office that I was considering going to, until he put his "Allen/Hurt" signs up.
Nope.
benld74
(9,911 posts)rocktivity
(44,583 posts)(link) might also have people wondering about how healthy Chick-fil-A is.
rocktivity
physioex
(6,890 posts)The more spotlight that Caribou Barbie brings, the more the brand gets diminished.
William769
(55,148 posts)japple
(9,846 posts)need to think about how they're going to pay the bills if they piss off half the population. Chick fil a is really big in the community where I live, promoting schools, clubs, and x-tian businesses, and they seem to do pretty well. On the other hand, Bojangles never does any of those things and their parking lot/drive thru needs to be twice the size just because their customers spill out into the main thoroughfare and block traffic, esp on the weekends. I think it's just because Bojangles' chicken is better--nice & spicy!
Blanks
(4,835 posts)4th law of robotics
(6,801 posts)they are free to take a stand on any given issue and we are free to judge companies based on those stands.
They would have been wise to stay silent on this but I support their right to an opinion (even one I disagree with personally).
lobodons
(1,290 posts)and having and Hucklebee and Palin are going lead an eat in day on Wednesday. SO, they do have that going for them.
SoCalDem
(103,856 posts)You sell chicken sandwiches.. That's your business.. STFU about your own personal peccadilloes , UNLESS you can tolerate the push-back.
Keep your PR stuff middle of the road, cater to everyone, and insult NO ONE.. If you cannot do that, then start a private club in your dining room at home, and serve chicken to your nearest & dearest.
It's just that simple..
UnrepentantLiberal
(11,700 posts)How do you like liberals now, fundie?
woo me with science
(32,139 posts)R. Daneel Olivaw
(12,606 posts)to shut the hell up.
Damage done is slow to repair.
Initech
(100,118 posts)Zoeisright
(8,339 posts)girl gone mad
(20,634 posts)Whodathunkit?
Bluenorthwest
(45,319 posts)No such thing as Hate Fil A around here. If nothing else this may prevent their expansion. Their apologists were going on about the 'franchise owners' but their franchises are fully owned by the company, the 'operators' have no equity stake at all. They pay chump change to be glorified managers of an industrial fryer.
ProdigalJunkMail
(12,017 posts)Mitt, is that you?
sP
Great Caesars Ghost
(532 posts)99Forever
(14,524 posts).. out as the homophobic twit planned, now, did it?
SCVDem
(5,103 posts)Never ate there and now I won't!
TNLib
(1,819 posts)EPIC FAIL!
chknltl
(10,558 posts)SDjack
(1,448 posts)from the government. Then, using just his mouth, he burned it to the ground.
Lifelong Protester
(8,421 posts)How's that going for you, Mr. Smuggety Smug??
Chorophyll
(5,179 posts)HopeHoops
(47,675 posts)47of74
(18,470 posts)progressoid
(50,007 posts)Motown_Johnny
(22,308 posts)Or is that just for when the (R)s fight over raising the debt ceiling?