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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMcDonald's to sell a McVegan burger in Europe
CNN:The fast food chain plans to start selling a McVegan burger in hundreds of restaurants across Sweden and Finland starting on December 28.
The sandwich, which has already been tested at a handful of McDonald's locations in Finland, consists of a soy patty, bun, tomato, lettuce, pickles, onion, ketchup, mustard, oil and an egg-less sandwich sauce.
"Like our other burgers, the McVegan is tasty and has a good texture," said McDonald's (MCD) spokesperson Henrik Nerell.
The meatless burger, which was developed in partnership with a specialty Norwegian food company called Orkla, could help the American chain capitalize on increased demand for vegetarian and vegan foods.
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McDonald's to sell a McVegan burger in Europe (Original Post)
brooklynite
Dec 2017
OP
MineralMan
(146,339 posts)1. Should read "tries to sell."
How many vegans are going to walk into McDonald's to grab a meal? The place reeks of meat being cooked. There's nothing wrong with a vegan burger, really, but, conceptually, buying such a burger in a meatburger joint makes little sense, really.
Kirk Lover
(3,608 posts)5. There are probably not many vegan's eating at Mcdonalds...but at least they have the option to
perhaps get something there if this vegan burger meets their standards. I know one thing...vegetarians and people who just want to cut down on meat will appreciate this option....hopefully it tastes good.
Blue_true
(31,261 posts)7. You are right.
The company would have been better off setting up a vegan food spinoff and avoid making the mistake that it made with it's Chipotle spinoff.
CentralMass
(15,265 posts)2. I've tried BK's vegetarian burger. It's pretty good.
While I'm not a vegetarian I am trying to up the number of vegetarian meals that I eat.
I'll have to try McD"s version.
MGKrebs
(8,138 posts)3. Do they keep a special grill available that hasn't had meat cooked on it?
Kirk Lover
(3,608 posts)4. I would imagine so but that is a good question. n/t
JimBeard
(293 posts)6. Might be precooked and just heated at the cafe.